She "Rockin' That Thang"

FINALLY Trey has a release MONTH for his new album "Ready." It's coming in JUNE! New single to drop this Tuesday or sooner ;), "I need a Girl" produced by Stargate. Keep it Riiight There!

New Living the Life (JD Back in Vegas)

Wow. The good life. It's alllllll coming for the kid soon! TRUST!

Man pranked on Half Court Shot for Half Million Dollars!

Watch Prank War 7: The Half Million Dollar Shot and more funny videos on CollegeHumor

This has GOT to be one of the funniest things I've seen on the net. WOW!

Ludacris performs medley with The Roots...

The Roots band is sooooo sick. I've seen them perform in person twice and each was a HELL of an experience. Great performance here...

Chris Brown in Court (VIDEO)

awwwwwwww man. The judge is a Sista...can't be good for Chris Breezy. We'll see. He did look a bit more subdued today than he did on the JET SKI's a couple days ago... :\

Detailed account from THE night with Chris Brown & Rihanna...

Terrible Terrible stuff. Can he even recover from something like this? Speechless...

Nick Cannon talks to Mariah on The Phone for Radio...

Still feels and seems like Nick is her "assistant" and not her Husband...But LOVE is a beautiful thing... :\

Dear John Witherspoon: Do you love New York?

HAHAHAHA! John is too funny...

Rick Ross (Feat. John Legend)-Magnificent (VIDEO)

One of my favorite records right now. "DEEPER THAN RAP" IN STORES March 24th!

New Living the Life (JD, TY & B COX Answer ?'s)

Jazmine Sullivan-Dream Big (VIDEO)

Miss Sullivan is back with her 4th SINGLE off her debut album. Some people don't get TWO singles, let alone FOUR. I imagined a slightly different video for this one but I can definitely relate to this song. Get em' JAZ!

Lil Wayne-Prom Queen (VIDEO)

HA! Wayne will have a LOT of haters with this one, but i'm LOVIN' this video! Keep it Riiight There!

Musiq Soulchild-So Beautiful (OFFICIAL Video)

Musiq Soulchild - "sobeautiful"

Finally the official video drops but I still think he should just let the "fan made" Obama tribute video be the official video. It just fit so perfectly...Dont know which one I'm talking about? Take a look below...

Change from Damian Steinberg on Vimeo.

New Living the Life (The 5 ARE ALIVE!!!!!)

Woooooooow! They went IN on Christina Millian. Can she live her life? I mean I'm sure she wont worried what anybody else was gonna think we she walked outta the house looking like that. And Usher weighs in on Chrianna. He has a point. But at the end, WTH?! Usher was goooooone off something...LOL. And Johnta is STILL...................a fool. Keep it Riiiight There!

New Joe Budden Tv (Floating Booty)

LOL. Joey wildin'...Amazing how someone can turn into a "star" off their body. Amazing.

T-Pain talks ORIGINAL version of "Kiss Kiss" for Chris Brown...

LOL. WOW! Ummm yea, I'm glad they changed up the lyrics...

The Making of The Dream's "Love Vs. Money" IN STORES March 10th!

Talented Talented Talented dudes. The Dream & Tricky Stewart. Can't WAIT for this album to drop....

Electrik Red-Friend Lover (VIDEO)

Electrik Red - Friend Lover
by UniversalMusicGroup

The Dream's first female group off his Radio Killa Records label via Def Jam. I think this song has a lot of potential but will it blow up? Probably not. Folks are calling them the "Hood" Danity Kane. HA! That's funny. Keep it Riiight There!

Kanye West-VH1 Storytellers: The Mixtape

You knew it was only a matter of time right? Mixtape includes these songs performed on VH1:
Amazing
Flashing Lights
Good Life
Heartless
Love Lockdown
Robocop
Say You Will
See You In My Nightmares
Stronger
Touch The Sky

*If you missed it, shame on you!
(Click post title for download)

T.I. & Young Jeezy Charlotte, NC Concert Review....

Wow, it's taken a couple of days to recover. GREAT concert. Pastory Troy opened up (Where'd they find him at???), then Young Buck who's still trying to convince people, in his words, "I'm a real n**** for crying on the phone", the GS Boyz aka the "Stanky Leg" boyz followed by Jeezy and finally T.I.. I've seen a lot of concerts and rappers are usually very low on my list of great performers but Jeezy and TI are up there along with Busta and HOV for great performing rap artists I've seen Live. TI performed until they turned his mic off, the lights on, the DJ's music off. I guess he figures he's gonna get the most out of his last few concert dates before he goes behind bars. And now as promised...my video footage...leave your comments on youtube and keep it riiiight there!

Review of Clipse new single Featuring Kanye West!

Courtesy of Popwatch.ew.com
For fans of the Clipse, the Virginia rap duo’s upcoming third album, Till The Casket Drops, is a big deal, indeed. So it was with great pleasure that I ventured out tonight to hear the album’s first teaser single, the appropriately titled “Kinda Like A Big Deal,” which features a guest spot from Kanye West and should be released for public consumption on March 9. Super-instant react: It’s dope. The song finds the Thornton brothers in a far more upbeat mood than 2006’s supremely bitter Hell Hath No Fury — it just might be their first bona fide party track in years. That vibe starts with the beat, a burner courtesy of DJ Khalil that opens with a blazing electric guitar lick before falling into a wicked sampled organ, guitar, and drum groove. Pusha T. leads off with some vintage braggadocio: “The third time’s the charm/After two classics, another stripe upon my arm.” Pusha also finds time to crow about “how it feel to blow a hundred thou in a recession/With no second-guessing.” Recession rap this ain’t. Next up is Kanye, who delivers a swaggering verse that will remind listeners of how great he is when he actually raps. If Kanye’s lyrics comparing himself to “the black Marshall, mixed with Jay” are any hint, maybe he’s planning to get back to rapping full-time soon, lord willing.

(Trivia note: I’m pretty sure I recognized a couple of Kanye’s punchlines, like the one mentioning “alligator souffle,” from a verse Yeezy spit on an early version of T.I.’s “On Top of the World” that I heard last year.) Pusha’s brother Malice follows with a sick verse of his own. Clever lyrics (of course), a tight beat, and a Kanye cameo: All in all, this single should make for a strong reintroduction for the Clipse. “Kinda Like A Big Deal” is one of a handful of DJ Khalil-produced tracks that are being considered for Till The Casket Drops, which is tentatively expected to see a late-summer release. I also got an early listen to a few works in progress that might make it on to the album, including several sparkling beats that emerged from recent studio sessions in Miami with the Clipse’s longtime collaborator Pharrell Williams of The Neptunes. (Nothing is for certain yet, but the Clipse’s camp says Neptunes productions will likely account for about half of the final album when all’s said and done.) Pending further information, this is looking like it could end up being 2009’s rap album to beat. Anyone else looking forward to hearing the final product?

Lil Wayne -Prom Queen (Teaser)

Hmmm. I'm very interested in seeing how this new project will work out for Wayne. If it does well, is it safe to say his fans will buy anything he puts out?

Living The Life (Sleep Cam In Full Effect)

uh ohhhh could we be seeing Jazmine Sullivan and Johnta together soon??? Would be HILARIOUS If it happend...

Young Jeezy-Circulate

It's goin' down TONIGHT in Charlotte! Jeezy & T.I.! Review sometime tomorrow. Follow me on Twitter If you want the play by play...

"Blame it" On The Video of The Year?????????

Hands down front runner for Video of The Year. Hype Williams.......is.....the.....MAN, when it comes to directing videos. Keep it Riiight There!

Kanye West-Stronger LIVE (VH1 Storytellers Premieres THIS Saturday at 9pmEst)

VH1 TV Shows | Music Videos | Celebrity Photos | News & Gossip

Kanye's the man. You DEFINITELY don't wanna miss Storytellers THIS Saturday at 9pm on VH1...

Cause A scene?

You remember Teairra Mari? The one HOV gave up on to concentrate on Rihanna? Yeaaaa that Teairra Mari. Well she's back droppin a new album "At That Point" on April 7th. And she's trying to "Cause A Scene" by hooking up with Flo-Rida on this "Runners" produced track. Can she do it?
(Click post title for song)

T.I. Deleted scene from New Show on MTV...

ahhh man. I laughed out loud with this one. T.I. is a FOOL. Seems like he would be a cool dude just to hang out with. Going to see TIP in concert tomorrow night with Young Jeezy in Charlotte, NC. I'll have the review for you Riiight here...or you can follow me on Twitter and get the play by play...

Flo-Rida (Feat. Pleasure P)- Shone (Video)

Cool song and video. Flo-Rida's new album "R.O.O.T.S." is IN STORES March 31st!

Living The Life (Oceans Drama)

uh oh...Johnta's mad at B. Cox. LOL

In Case You didn't know...

TODAY February 24th is NATIONAL Pancake day! You can stop by any Ihop Restaurant between 7am and 10pm and receive a FREE short stack of pancakes. You're only asked to make a donation for the Children's Miracle Network.......You're Welcome!

Flight Schoool...(No/DJ)

Heard this joint over the weekend, but wanted to make sure I got the real deal version before I gave it to you...Isn't it GREAT to hear Ye' back rapping????!
(Click post title for song)

New DRAKE Interview...

THE next bit thing. MARK my words...If ends up going on a college tour and hits a university near you, make sure you do yourself a favor and hit that up. And best believe I'll put the dates up so you can be "Riiight There!"

Ricky Ross, Busta & Birrrrdman...

Hmmmm just like I WOULD be doing things If I was running Rick Ross. Just keep doing what you're doing in the picture above and drop hot music..."Deeper Than Rap" the new Album from ROSS in STORES March 24!
(Click post title for song, courtesy of Splash & NMC)
Edit: JUST as I give the man credit, he goes and says this...What's your estimated time on how long it takes 50 to use this against him?

MTV Shows

Bow Wow (Feat. Johnta Austin)-You Can Get It All (Video)

Niiiice. I just don't know about Bow though...But the girls=2 thumbs up.

Beyonce Performs at the 81st Academy Awards...

I wonder If she would ever do a musical?
Edit: Oh wait, I forgot about that MTV "Hip Hopera" back in the day...

Joe Budden taking advantage of our Youth...

How you gonna do the kids like that????? Joe Budden's new album "Padded Room" in STORES tomorrow!

More JD (Living The Life) in Vegas...

Back with Usher and B. Cox soon. And in the studio with Day 26 soon. Keep it Riiight There!

Milwaukee Bucks Mascot TEARS ACL!

We probably shouldn't laugh at this but............................hahahhahahhahahaha!

50 is a fool!

Pimpin' Curly episode 3. So all the money he spends on his team that works at "This Is 50" goes to working on material like this? Funny stuff. But will it have a positive impact on his album sales? We'll see March 24th, when "Before I Self Destruct" hit stores, ironically the SAME date as Rick Ross' new album. You can tell this wasn't all planned from the get-go...

Legit Picture...

What a shame. CB's gotta go down for this...I was really starting to think, "Maybe it wasn't that bad..." Guess I was wrong...
Edit: And in case you didn't know, Rihanna's birthday is tomorrow 2/20. Not a good birthday present, waking up seeing this everywhere...

Looove & Seeex & Maagic

Next single for Ciara Featuring Justin Timberlake. Hmm average at best. Best part is the bridge. Keep it Riiight There!
(Click post title for song)

Brrraaand New

Sonnnnnngz. Finally some actual material off the album? That's the word. "Ready" coming soon...

On Top Of The Wooorrrllld

U know Ross hasn't felt "On Top Of The World" as hard as 50's been going at him, but his music continues to trump 50's at the same time. J.U.S.T.I.C.E. LEAGUE on the track. I'm loooving their sound. Keep it Riiight There! "Deeper Than Rap" IN STORES March 24!
(Click post title for track)

More T.I. & Dr. Dre

Apparently for this mythological "Detox" album that's supposed to come out this year. But If songs are leaking, that's a good sign. TIP definitely going in when he writes for DRE. Keep it Riiight There!

Payoooowwww

Huey, Mr. "Pop, Lock & Drop It" teams up with Bobby Valentino. Ehhhh, not really feelin it too much. One hit wonder?

Dr. Dre, T.I. & Nas...CDQ/NO DJ

Well not quite Dr. Dre. But what T.I. raps what Dre will end up saying on the record. Don't u love artists that write their OWN lyrics? :\

50 & Kellz

Hmmmm ok. So you know 50's gonna use all of this exposure from the ROSS situation and hit u with some good music too. Smart man that 50 cent. CDQ version coming soon...

Jennifer Hudson & Robin Thicke 2009 Tour Dates...

April
April 2nd - Newark, New Jersey - NJ Performing Arts Center
April 3rd - Upper Darby, Pennyslvania - Tower Theatre
April 4th - B-More, Maryland - Lyric Theatre
April 5th - Washington, D. C. - Constiution Hall
April 9th - Manshantucket, CT - MGM Grand At Foxwoods
April 10th - New York, NY - Wamu Theatre At MSG
April 12th - Norkfolk, VA - Chrysler Hall
April 16th - Atlanta, GA - Fox Theatre
April 17th - Charlotte, NC - Ovens Auditorium
April 18th - Greensboro, NC - Greensboro Special Events Center
April 19th - Richmond, VA - Lanmark Theatre
April 23rd – St. Louis, MO - FOX Theatre
April 24th - Detroit, MI - Detroit Opera House
April 25th - Chicago, IL - Air Crown Theatre


May
May 2nd - Los Angeles, CA - Nokia Theatre
May 3rd - Oakland, CA - Paramount Theatre Of Arts
May 7th - Grand Prairie, TX - Nokia Theatre At Grand Prairie
May 8th - Houston, TX - Verizon Theatre

*But I'LL be watching Jennifer on March 14th in Raleigh, North Carolina at Women's Empowerment. You can still get tickets. Click on the post title for more info...

Evvvvery Girl In The Worrrrld

Lil Wayne, Drake, Jae Millz &Mack Main! ahhhhhhh my JOINT! I SAID this should be a single and sure enough they make it a single. Just a looooot of words that need to be edited out. Can't wait to see the finished product! Keep it Riiight There!

Kanye West-Welcome To Heartbreak (Video)

KANYE WEST "Welcome To Heartbreak" Directed by Nabil from nabil elderkin on Vimeo.
The best way to describe this video is probably using Kanye's favorite phrase, "Art imitating Life."
Oh and If you didn't know, Kanye's "808's and Heartbreak" album is officially platinum. Who said it flopped??

NBA Greats dissect President Obama's B-Ball Game...

I think these guys know what they're talking about...

New Joe Budden TV: On the set of "In My Sleep" Video...

I guess the album really is coming out. And Tahiry doing the music video. Smart move. Keep it Riiight There!

It's OFFICIAL!

I jumped the gun a bit early before but MARY J BLIGE will be the Keynote speaker at Women's Empowerment 2009 in Raleigh, NC on March 14th. You'll see performances from Jennifer Hudson, Bobby Valentino, Mary Mary and more...
(Click post title for ticket info...)

MiMs-Move If You Wanna (Video)

I actually kinda like this song. You can catch MiMs at Women's Empowerment 2009 in Raleigh, NC on March 14th performing this joint. You can click the post title for Ticket information...

The Taking of Pelham 123 (Movie Trailer Starring Denzel Washington)

WOW! This looks like it'll be pretty good. IN THEATRES June 12...

Cigar Muuuusic

SEE. THIS is what I've said Ross should be doing. Act like 50 isn't destroying you and just keep releasing GOOD music. This is BANGER. Forget his situation and the lies he's told and tell me this isn't good music?! Keep it Riiight There!
(Click post title for song)

Tia Tooooold Me...

WOW! 50 continues to go hard at Rick Ross. Such a shame. This is definitely the best song/freestyle I've heard from 50 in a while. I hate this for Ross because I really dig homie's music. But this is why you gotta be honest from the get-go so this kind of stuff doesn't come back to bite you down the road. Keep It Riiiight There!

Jennifer Hudson-If This Isn't Love (VIDEO)

One of my favorite "Under The Radar" producers on the beat. "MaddScientist." He's a problem. Very happy for Jennifer. See her perform this at Women's Empowerment 2009 in Raleigh, North Carolina March 14th! Get your tickets NOW!

NEW Living the Life (Dem Ocean Boyz Back!)

THE best/most consistent thing on youtube right now hands down. It needs to be picked up as a reality TV show. These guys are hilarious.

Jimmy Jam talks Upcoming Projects...

My boy bout to get some WORK. I see you Six7!

Nasssty Girl (Video)

You know Luda's always good for an entertaining video. I'm diggin this one and the song's grown on me a lot more lately.

Rockin That Thang (Video)

Hooooot Video. The new album from the Dream, "Love Vs. Money" is shaping up to be verrrry solid. Keep it Riiight There!

All about Youuuu...

Wow?! Is this really a brand new Bel Biv Devoe record??? Why yes it is. I know someone who'll be SUPER-excited to see and hear this. But I guess since everyone's making comebacks, why not Bel Biv Devoe. The recession is affecting EVERYone. Not a bad song though. Keep it Riiight There!
(Click post title for song)

GRAMMY 'Swagga'

My favorite performance of the evening minus Al Green. A few surprises, especially with the whole Chris Brown-Rihanna fiasco. Who would've expected that?

Jazmine Sullivan Shops for her GRAMMY outfit...

I can't get Johnta Austin's comments about Jazmine from the video below out of my head. HA! I have EXTREME confidence that she'll pick up at least one GRAMMY though.

NEW JD Living The Life (Usher ACTUALLY recording)

The FUNNIEST part is Johnta Austin at the end talking about Jazmine Sullivan. I just KNEW he was about to compliment her singing voice. But he DEFINITELY went in a different direction. HILARIOUS! Keep it Riiight There!

All Access GRAMMY Special (Katie Couric interviews Lil Wayne)

This interview was surprisingly very good. Wayne is a funny dude, but not only that. He's very intelligent. Keep it Riiight There!

Jennifer Hudson on Six Week Tour?

Word is that Jennifer Hudson is very close to announcing a six week tour that would start at the end of March/early April.
Man, it's great to see that she's getting everything together.
But don't forget, you can catch Jennifer Hudson performing LIVE in Raleigh, North Carolina Saturday, March 14th at the RBC Center for Women's Empowerment 2009 with Keynote speaker Keyshia Cole!
(Click post title for Ticket Information)

Bobby V nearly busts his ***

Uh huh. What you get for trying to be TOO cool. LOL. He played it off the best he could, but it's hard to play that one off. His new album "The Rebirth" IN STORES February 10th!

Jazmine Sullivan on Good Morning America (2/2/09)

All the artists out there, take note of Jazmine's professionalism. When her mic was messing up the beginning, she carried on as If nothing was wrong. And once someone brought her another mic, it was a really quick transition and the show went on. Very good job. Keep it Riiight There!

50 Cent interviews Rick Ross' Baby Mama and takes her shopping...

Wow. I'm at a loss for words right now. 50 really is not playing. He's trying to end rosssss' career.
The word is that 50 plans to release a book from this Tia chick titled "Tia's Diary: Deeper Than Rap" the SAME day that Rick Ross' album "Deeper than Rap" drops. Dirty. Just Dirty. This is grounds for "getting your *** kicked when I see you in the street" type stuff. Should be interesting to hear the boss' response.

New Joe Budden TV (Most Secure Boyfriend Ever)

Good Lord. Joey's gonna milk his girl for allllll she's worth. But If that helps him sell more albums then props to him.

Can't Blame You...

Ginuwine is definitely coming out of the box strong. This gem is produced by Bryan Michael Cox. G's new album "A Man's Thoughts" should be out verrrrry soon. Keep it Riight There!
(Click post title for song)

Best National Anthem EVER!

YES...better than Whitney. AND with all she's gone through?! Watch out world....Jennifer Hudson is back!

On the Set w/ Mariah & The Dream

I liked Mariah's look for this one. Although her voice isn't what it once was, she stillllll looks good. The Dream's sophomore album "Love Vs. Money" IN STORES March 10th!

Land Of The Lost (Movie Trailer Starring Will Ferrell)

One of my favorite comedians. I can't WAIT to see this one.

Unreleased T.I. "Produced" by Diddy...

And I use "Produced" in quotations because we all know Diddy most likely D-Bo'd the production credits. Ha!
Keep It Riiight There...
(Click post title for song)

Never Ever (Official Video)

Hot Video. Now let's actually get this album "Fantasy Ride" out. Now scheduled for an April release, this album can ill afford to be pushed back again...

MagNIFICENT...

Da Boss hooks up with John Legend for this new joint, probably the 1st single off Ross' new album "Deeper Than Rap" IN STORES April 7th. I'm feelin this one. "J.U.S.T.I.C.E. LEAGUE on the beat. They did my favorite joint off Ross' last album, "Maybach Music." Keep it Riiiight There!
(Click post title for song)

Lions, Tigers & Bears (Official Video)

Jazmine Sullivan - Lions, Tigers & Bears

Just as I expected. Hot Video. Jazmine Sullivan's 3rd single/video from her debut album. Hopefully Jaz walks away with at least one Grammy next Sunday...

Casting Call for Luda's new single Feat. Plies...

Nasty Girl Casting from DTP TV on Vimeo.
Looks like a lot of "Nasty Girls" showed up for this. Looking forward to the video...LOL

Letter To B.I.G. (Official Video)

Jada ripped this joint, but I still wasn't feeling the "Notorious" movie...

JD livin the life IN THE STUDIO with USHER

Ehhhh not too exciting. Let's hear some MUSIC!

Boyfriend #2 Video...

Pleasure P - "Boyfriend #2" (Official Music Video)

Once again, Chanta Patton the girl I told yall about previously is the main chick in this video. Guess she's on her grind in 09'. Crazy day yesterday folks. It was my BIRTHDAY so I didn't get to post, but we're gonna make up for it the rest of the week. Keep it Riiight There!

Prom Queen LIVE for the 1st time...

Now If he's gonna do this Rock thing that's cool with me. But he better do it right. You gotta show more energy than this when performing this song...

New Chrisette Michele...(a WhatsThatRightThere EXCLUSIVE)

New single from Chrisette, serviced to radio. I'm on the fence with this one right now, but I think it'll grow on me. Thoughts?
(Click post title for song)

Making The Band 4 Season 4 Sneak Peak...

Hmmm. Should be interesting. I wonder what the ratings will look like. I'm sure Diddy will pull something outta his ***. Looking forward to seeing the process of making Day 26's new album. Don't front like the debut wasn't hot...
Catch all the action Thursday, February 12 at 9pm on MTV!

Proooom Queen...(No DJ)

Wellll it wasn't suppose to drop until Tuesday (My Birthday), but it's here a bit earlier. Hmmm, can Lil Wayne pull off a successful Rock album? Honestly? I don't think this joint is too bad. But that's just me...Keep it Riiiight There!
(Click post title for song)

T.I. @ Black Men Magazine Photo Shoot Featuring Chanta Patton...

Only reason I'm really posting this is b/c I went to middle school with Chanta (Girl on the left in the video). Even though she's a BIT "hollywood" now, she still deserves some shine. Keep it Riiiight There!

JD Blames It On the A-A-A-A-A Alcohol...

JD rips this. On that freestyle grind...
(Click post title for song)

JD...Living The Life...Countdown To Usher...

I must say JD been rippin those freestyles lately. The latest victim is Jamie Foxx's new single "Blame It."MP3 is up ^There. Keep It Riiiight There!

Musiq Soulchild's New Single is...

Change from Damian Steinberg on Vimeo.
"SoBeautiful" Produced by J.R. Hudson. It's funny that my homeboy used to work for J.R in LA. I actually stayed at this man's house visiting one time. He definitely did his thing on this track. And this video works PERFECTLY with the theme and message. Keep it Riiight There!

Just "Sweat" it out...

Flo-Rida teams up with Chris Brown on what BETTER be his first single off his sophomore album "R.O.O.T.S.(Routes Of Overcoming The Struggle)" IN STORES April 7th...well even though a few words would have to change for radio...
(Click post title for song)

Barack+Single Ladies Spoof...

Most of this is pretty funny. Check it out!

Slim & Ryan Leslie Recording "Good Lovin"

Honestly, this has been my favorite song for a little while now and it's stiiiiiill going strong. Ryan Leslie's self-titled album is finnnnally IN STORES February 10th!

Youuuu Complete Me...

Keyshia's newest single & video from her latest album "A Different Me." Biiig announcement about Keyshia coming tomorrow...Keep it Riiight There!

Everybody Knnnoows

The latest single from John Legend's "Evolver" album. Not the biggest fan of this song. But I know people that really do like it...

Kanye Medley Live at MTV Inaugural Ball...

MTV's Be The Change: Live From The Inaugural - Celebrity News

He definitely brought the energy. His voice seemed a bit off though...

Q-Tip...We Fight/We Love...Live on Conan O'Brien...

Q-Tip - Conan O'Brien - 1/19/2009
by 3030fm

I love this song. But could the label not get my homie a back-up singer??? Gotta sing his own hooks? What's up with that?!